Cinch Men’s Wear Opens On Broadway
Announces Launch Party, Saratoga Springs Branded Fashion Line
Article by Eli King for Roohan Realty – Men’s clothier and styling service, Cinch Men’s Wear, opened their new storefront at 517 Broadway this month, and will be hosting a Hollywood carpet-themed launch party during this Saturday’s Hats Off event from 7-9PM downtown. The free event will be open to the public to showcase their styling service and introduce CMW Saratoga Springs, the company’s own line of men’s suits featuring a variety of materials and fits.
With its central downtown location and state-of-the art mobile-friendly website, customers can expect an ultra-convenient shopping experience whether they prefer to shop in person, online, or even have their shopping done for them. CMW’s exclusive services include a subscription-based club (personalized deliveries can be scheduled monthly or as needed), in-store and virtual styling, and a sleek member portal to manage orders and returns, if needed.
Here’s how it works:
A stylish sample outfit: chinos (Mavi), button down (Filthy Etiquette), & boat shoes (Ben Sherman)
New members enter their size, budget, and take a quick, image-based quiz to help determine their style personality. Then, items are carefully chosen based on quality, fit, member preferences, and the hottest trends in men’s fashion. Members can also request specific items if desired. The store carries casual and business casual clothing, formal wear, wedding attire, shoes, and accessories.
COO Christina Gonzalez shows off some of the store’s newest arrivals
“We like to include some things that fit our members’ styles, but also some things that might be a little outside of their comfort zone,” says Chief Operating Officer Christina Gonzalez, whose husband, Samuel, founded the company last March.
“After all, we are a styling service, and many men are surprised by how much they like something that they normally wouldn’t try on. We have something for every need: poolside, SPAC, the track…and weddings of course.”
The couple, who travels around the country attending trade shows and meeting with designers, says that the store’s inventory is always changing to keep pace with the industry. But some labels members can expect to see include Mavi, J. Shoes, Sebago, Ben Sherman, Maceoo, 7 Diamonds, original Penguin, and coming soon, 34 Heritage and Brown & Stengade.
The launch event will be taking place in front of the store from 7-9PM on Saturday, July 25th. Attendees can enjoy refreshments, cigar giveaways courtesy of James and Sons Tobacconists, a photographer/red carpet style photo op (photos will be posted online), and a meet and greet with the company’s owners while previewing some of their most popular styles.
For more information, visit www.cinchmenswear.com, read their blog, follow them on Facebook or Twitter @cinchmenswear. You can also see them in Saratoga Today or the July issue of Equicurean.
Commercial Real Estate Services | Saratoga Springs
Cinch Men’s Wear worked with Roohan Realty’s Commercial Services Division to secure their new space in downtown Saratoga Springs. For assistance with commercial real estate, including properties for sale or rent, view our commercial services page. You can also call (518) 587-4500 and ask for our commercial services department.