Zillow’s 7 Real Estate SEO Strategies

In real estate, research is key.

On the front end, Buyers are researching properties, and Sellers are researching the best agencies to represent them. On the back end, real estate agencies and their marketing companies need to reciprocate by making their websites user-friendly for people and for search engines like Google and Bing.

This process – Search Engine Optimization (“SEO”) – is a technical matchmaking game that’s absolutely crucial to any website’s marketing strategy. Without proper SEO, websites can be penalized by search engines and pushed way down in the list of results. If you’ve ever Googled anything, you know that as searchers, we rarely venture past the first 1 or 2 pages of results, and as a business, that’s where you need to be. SEO is about being seen and being a relevant, reliable resource for your current and future customers.

Zillow recently published a guide outlining 7 tactics for successful SEO. They did a great job of outlining “techie” concepts in a way that is straightforward and easy to understand – a valuable reference for any business owner. So how do we stack up? Take a look:

As your Saratoga Springs real estate experts, we have an in-house marketing department that manages our website and SEO to best-serve our clients and our beautiful listings. For more on what makes us different, visit our About Us page.

If you have questions or comments about our website or SEO, we encourage you to contact us.