Less Moving Stress Means Happier Clients
How we try to make moving as painless as possible
As a full-service real estate firm, our business goes beyond helping clients buy, sell and rent property – we also strive to make every step of the real estate process as seamless and stress-free as possible.
Did you know that to make moving day easier for our clients, we offer a complimentary moving truck and provide free boxes and packing tape? Conner Roohan described the service and reasons behind it to Michael Antoniak, contributor at REALTOR® Magazine, whose article “Use Moving Day to Cement Client Loyalty” listed our “turnkey” solution as one of four ways brokerages can improve clients’ experience after closing:
Offer a turnkey solution.
If you have the resources, provide sellers with free packing materials and a moving truck branded with your company logo. Conner Roohan, associate broker at Roohan Realty in Saratoga Springs, N.Y., says this service eliminates the stress and expense of hiring a moving company for his clients. “Anyone who buys or sells a house [with us] has use of our box truck for free,” he says, adding that the vehicle was used by clients for about 200 days out of the year in 2017. Roohan also provides free packing tape, boxes, and bags. Like the truck, all materials are prominently branded with the company’s green and white colors and logo. “The moving truck is one of the most proactive marketing tools we have—a mobile billboard for our company,” adds Barry Potoker, marketing director for Roohan Realty. “It saves clients time and money. We get amazing feedback about how much they appreciate that help.” Roohan cites it as a highly visible demonstration of the company’s commitment to service. “There are other reasons we get the listing, but the moving truck is one more thing in our pocket that we can show will benefit our clients. It really sets us apart from all the other real estate companies in the area.” Read full article